The True Basmati.

Kohinoor – Official Rice Sponsor

From the foothills of the mighty Himalayas and nurtured by the snow fed rivers, comes Kohinoor Basmati Rice. Selectively picked and methodically aged for 1-2 years to enhance all of the rare characteristics of this gem of a rice, each precious, pearly white grain of the Kohinoor Gold Basmati is both pristine and authentic to deliver the true taste of Basmati rice.

Now you can give any dish that royal touch simply by replacing your regular rice with Kohinoor Gold Basmati Rice. See how it transforms an Indian meal or indeed any cuisine into a delightful and unforgettable culinary experience.

Come and savour the authentic, True Taste of Basmati with Kohinoor Gold Basmati Rice exclusively at World Food Focus at a Tesco store near you.

Since time immemorial, the world of rice has been captivated by a single variety, the undisputed King - The Basmati Rice. Cultivated by the Royal Families of India for generation upon generation over 5,000 years, Basmati is recognised by the connoisseurs of food and seekers of adventurous palates as simply the very best; a premium rice that is loved for its unmistakable aroma, distinct taste and charismatic flavour.